Ripple partner SBI minted 920 NFTs on XRPL to add color to the 2025 Japan World Expo

Japanese financial giant and Ripple partner SBI began minting XRPL-based NFTs for the 2025 Japan World Expo, producing a total of 920 collectibles.
SBI Holdings has begun minting non-fungible tokens (NFTs) for the upcoming 2025 World Expo in Osaka, Japan. The move is the latest development after SBI announced the launch of the "EXPO 2025 Digital Wallet NFT" service plan six months ago.
SBI minted 920 XRPL-based NFTs
Ripple’s vice president of strategic initiatives Emiya Yoshikawa highlighted this latest development in an article on X, which builds on the official disclosure from SBI VC Trade, a crypto exchange subsidiary of SBI Holdings. Notably, Yoshikawa pointed to on-chain data that allows network participants to track the minting process in real time.
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Data provided by XRPL explorer Bithomp shows that the company has now successfully minted 920 NFTs. Interestingly, the company created 908 collectibles today, July 1, which marks a significant step forward for the project.
Today, SBI further shared more information about the project in a press release. Called Myakoon, the project will provide expo attendees with unique digital collectibles. The first 5,000 visitors will receive these NFTs as part of the commemorative event.
More details on the SBI NFT project
According to the press release, the NFT project aims to engage virtual and physical attendees, giving them the opportunity to collect and create unique NFTs. SBI Holdings is promoting this project through a partnership with its subsidiaries SBI VC Trade and SBINFT.
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The Myakoon service is integrated into the EXPO 2025 digital wallet, and users can collect and view their NFTs on a dedicated website. Participants can earn these digital collectibles by participating in various activities at the Expo, both in the real world and online. The NFTs obtained are non-transferable and non-resaleable, ensuring they remain unique to each user.
Myakoon allows users to collect and create NFTs. Users can collect NFTs by participating in events and selecting original images based on their identity status in the rewards program. The program rewards users with higher status by providing them with access to rarer images.
Additionally, users can create their own NFTs by uploading selected images, allowing even newcomers to the NFT space to get involved.
To celebrate the launch of Myakoon, SBI is running several campaigns. The first launch event will distribute special NFTs to the first 5,000 users. In addition, the company has launched a gift campaign that will offer luxurious prizes to those who purchase tickets to the Expo.
World Expo 2025 Japan
Additionally, adult customers who purchase Expo tickets will receive “Myakupe,” a digital asset they can trade inside and outside the Expo, as well as Myakoon NFTs. The expo is expected to be held between April 13 and October 13 next year.
The Osaka expo is likely to attract more than 28 million visitors, providing a broad audience for the digital wallet service. The move comes nearly two years after XRPL introduced NFT functionality by implementing XLS-20D in August 2022. Since then, XRPL’s NFT ecosystem has grown.
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