In reporting published November 11, 2026, at 01:51 (UTC+8), The Block described a Zcash campaign that Grayscale launched on Tuesday, November 10. At the time of that reporting, Zcash’s ZEC was down roughly 13% on the day at $1,025, near a two-month low. Shares of Grayscale’s Zcash ETF, ZCSH, were down around 12% at $27.25, also near their lowest level over that period. The campaign and the declines occurred alongside each other; the report does not establish that one caused the other.
The Block reported that ZCSH had recorded more than $15 million in net outflows so far in November, excluding Tuesday’s figures, after $46.25 million in net outflows in October. Those are monthly figures, not readings from the accompanying SoSoValue weekly-flow chart.
Grayscale’s campaign included a zebra-striped front-page Wall Street Journal wrap, an advertisement inside promoting ZCSH, and a new educational website, ZcashInvest.com. Grayscale said the campaign also covered outdoor, digital, streaming and social media advertising.
The firm said it was expanding grants to nonprofits and initiatives supporting Zcash to $1 million. It had already awarded $400,000 in four equal grants to the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon. Grayscale also said it intended to reinvest 100% of ZCSH sponsor fees into Zcash development, marketing, community and education for up to the fund’s first year as an ETF. The fund began as a private placement in 2017 and listed on NYSE Arca in August.
Source: theblock.co (originally published 2026-11-11 01:51 UTC+8)
